About this opportunity

The Route 66 Pro Rodeo and Concerts is an exciting annual event in Joplin, MO, featuring thrilling rodeo competitions and live music performances. In 2026, this event is expected to attract an audience of 20,000 to 50,000 attendees, providing sponsors with a unique opportunity to connect with a diverse group of enthusiastic fans. With a total audience reach of 500,000 to 1 million across various platforms, sponsors can leverage multiple channels for brand visibility and engagement. The event offers a range of sponsorship options, ensuring that brands can integrate seamlessly into the vibrant atmosphere of the rodeo and concerts.